What is Technical SEO?
Technical SEO refers to optimizing a website’s technical aspects to improve its crawlability, indexability, and overall search engine performance. It involves optimizing site speed, mobile-friendliness, XML sitemaps, robots.txt, HTTPS, URL structure, and schema markup. Technical SEO ensures that search engines can easily access, crawl, and understand a website, essential for achieving high rankings in search engine results pages (SERPs).
A technically sound website provides a better user experience, leading to lower bounce rates and higher engagement. Common technical SEO issues include slow page load times, broken links, duplicate content, and improper use of canonical tags. Regular site audits can help identify and fix technical problems hindering SEO performance. Technical SEO is the foundation of a successful SEO strategy, as it ensures that all other SEO efforts, such as content optimization and link building, are fully supported and can deliver maximum results.