T SEO Glossary
Traffic
The visitors that come to a website from different channels.
Definition
Traffic is the number of visitors or sessions coming to a website. In SEO, traffic is often segmented into organic traffic, referral traffic, direct traffic, and paid traffic. Organic traffic is typically the main KPI for search visibility.
Why It Matters for SEO
Understanding traffic is essential for any effective SEO strategy. Without grasping this concept, it is difficult to make informed decisions about how to improve your website's search visibility and organic traffic.
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