What is a Dwell Time?

Dwell time refers to the amount of time a user spends on a webpage after clicking on a search engine result but before returning to the search results page. It is considered an important user experience metric and is believed to be a factor in how search engines evaluate the quality and relevance of a webpage.

A longer dwell time suggests that users find the content engaging and valuable, while a shorter dwell time may indicate that the content does not meet user expectations or is of low quality. Dwell time is influenced by several factors, including content quality, page load speed, and overall user experience.

To improve dwell time, it's essential to create informative, well-structured content that directly addresses user queries, ensure fast loading times, and maintain a user-friendly design. While not a direct ranking factor, dwell time is closely linked to other SEO metrics like bounce rate and can indirectly impact search engine rankings by signaling user satisfaction.