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D SEO Glossary

Dofollow

The default link attribute that allows link equity to pass.

Definition

A dofollow link is a hyperlink that allows search engines to follow it and pass authority or link equity to the destination page. This is the default link type in HTML unless rel="nofollow" is added. Dofollow links are the typical link type used for editorial and authority-building links.

Why It Matters for SEO

Understanding dofollow is essential for any effective SEO strategy. Without grasping this concept, it is difficult to make informed decisions about how to improve your website's search visibility and organic traffic.

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