HomeSEO GlossaryDomain Authority (DA)
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Domain Authority (DA)

Moz metric estimating a domain’s ability to rank.

Definition

Domain Authority is Moz’s score from 1 to 100 that estimates how competitive a domain is in organic search. It is a comparative metric used to benchmark domains, not a direct Google ranking signal.

Why It Matters for SEO

Understanding domain authority (da) is essential for any effective SEO strategy. Without grasping this concept, it is difficult to make informed decisions about how to improve your website's search visibility and organic traffic.

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