P 搜索引擎优化术语
PPC (Pay-Per-Click)
Paid advertising model where advertisers pay for each click.
定义
PPC is an online advertising model where advertisers pay each time a user clicks their ad. It is often used alongside SEO to drive immediate traffic while organic rankings build over time. PPC and SEO can work together when the goal is both short-term demand capture and long-term authority.
为什么它对 SEO 很重要
了解 ppc (pay-per-click) 对于任何有效的 SEO 策略都至关重要。如果不掌握这个概念，就很难就如何提高网站的搜索可见性和自然流量做出明智的决定。