P 搜索引擎优化术语
Penalty
A search ranking drop caused by violating search engine guidelines.
定义
A penalty is a negative search ranking impact that occurs when a website is found to violate search quality guidelines. Penalties can be algorithmic or manual and often result from spammy backlinks, thin content, or cloaking.
为什么它对 SEO 很重要
了解 penalty 对于任何有效的 SEO 策略都至关重要。如果不掌握这个概念，就很难就如何提高网站的搜索可见性和自然流量做出明智的决定。