SERP (Search Engine Results Page)

What is a SERP (Search Engine Results Page)?

A Search Engine Results Page (SERP) is the page a search engine displays in response to a user’s query. It typically includes a list of organic search results, paid ads (PPC), and features like featured snippets, knowledge panels, image packs, and local listings. A web page’s position on a SERP, often referred to as its “ranking,” is a critical aspect of SEO, as higher-ranking pages generally receive more traffic.

SERPs are dynamic and can vary based on the user’s location, device, search history, and specific query. Understanding how SERPs work and what features are present is essential for optimizing content to achieve better visibility and click-through rates. SERP features like featured snippets or “People Also Ask” boxes can offer additional opportunities for exposure beyond traditional organic listings. Analyzing SERP performance using tools like Google Search Console can help identify opportunities for improvement and inform ongoing SEO strategies.