What is a SERP (Search Engine Results Page)?

A Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query. It typically includes a list of organic search results, paid ads (PPC), and various other features like featured snippets, knowledge panels, image packs, and local listings. The position of a webpage on a SERP, often referred to as its "ranking," is a critical aspect of SEO, as higher-ranking pages generally receive more traffic.

SERPs are dynamic and can vary based on factors such as the user's location, device, search history, and the specific query used. Understanding how SERPs work and what features are present is essential for optimizing content to achieve better visibility and click-through rates. SERP features like featured snippets or "People Also Ask" boxes can offer additional opportunities for exposure beyond traditional organic listings. Analyzing SERP performance using tools like Google Search Console can help identify opportunities for improvement and inform ongoing SEO strategies.