What is a Landing Page?

A landing page is a standalone web page created specifically for marketing or advertising campaigns. It is designed to guide visitors toward a specific action, such as making a purchase, signing up for a newsletter, or downloading a resource. In SEO, landing pages are optimized for specific keywords to attract relevant traffic from search engines. Effective landing pages are focused, with a clear call to action (CTA), and are designed to convert visitors into leads or customers.

The content on a landing page should be relevant to the user's query, providing the information or solution they are seeking. Elements such as headlines, images, forms, and testimonials can be used to enhance the page's effectiveness. In addition to SEO, landing pages are often used in pay-per-click (PPC) campaigns, where they are tailored to match the ad copy and user intent. A well-optimized landing page can significantly improve conversion rates, reduce bounce rates, and contribute to the overall success of marketing campaigns.