What is an Internal Link?
An internal link is a hyperlink that points to another page within the same website. Internal links are essential for SEO because they help establish a website’s structure, distribute link equity across pages, and guide users. As crawlers use these links to navigate the site, they also help search engines discover and index pages more effectively. Strategically placing internal links can improve the visibility of essential pages, enhance user experience by providing easy navigation, and increase users’ time on the site.
For optimal SEO performance, internal links should be relevant, use descriptive anchor text, and be placed in a way that makes sense to users and search engines. A well-planned internal linking strategy can also help reduce bounce rates and increase the likelihood of conversions by guiding users to relevant content. Regularly auditing and updating internal links is essential to maintain a strong site structure and ensure that all pages are easily accessible to both users and search engines.