Intent (Search Intent)

What is Intent (Search Intent)?

Search intent, or user intent, is the reason behind a user’s search query. Understanding search intent is crucial for SEO because it helps create content that directly addresses what users are looking for, leading to higher rankings and better user engagement. There are four main types of search intent: informational (seeking information), navigational (looking for a specific website), transactional (intending to make a purchase), and commercial investigation (researching before making a purchase).

By aligning content with the correct search intent, websites can improve their relevance in the eyes of search engines and provide a better user experience. For example, if a user searches for “best running shoes,” the intent is likely commercial investigation, so providing detailed reviews or comparisons would be appropriate. Analyzing search intent involves understanding the keywords used, the context of the query, and the user’s ultimate goal. Optimizing for search intent improves SEO and increases the likelihood of conversions by effectively meeting users’ needs.