What is HTTPS (Hypertext Transfer Protocol Secure)?

HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between a user's computer and a website. In SEO, HTTPS is crucial because it provides a secure connection that protects user's data, such as passwords, credit card numbers, and personal information, from being intercepted by malicious parties. Google considers HTTPS as a ranking factor, meaning that sites with HTTPS are likely to rank higher than those without it.

Implementing HTTPS involves obtaining an SSL (Secure Sockets Layer) certificate, which encrypts data and ensures that the site is secure. In addition to improving SEO, HTTPS builds trust with users, as they are more likely to engage with a site that protects their data. It's important to properly configure HTTPS and ensure that all resources on the site (such as images and scripts) are served securely to avoid mixed content warnings. Transitioning to HTTPS is a key step in improving both the security and search engine performance of a website.