What is the Focus Keyword?
A focus or target keyword is the primary keyword or phrase that a webpage is optimized for in SEO. This keyword is chosen based on relevance to the content, search volume, and competitiveness, and it represents the main topic or theme of the page. The focus keyword should be strategically placed throughout the page, including in the title tag, meta description, headers, URL, and content.
However, using the keyword naturally and avoiding keyword stuffing is essential, which can lead to penalties. A well-chosen focus keyword helps search engines understand what the page is about and increases the likelihood of ranking for that term in search results.
Thorough keyword research is crucial for selecting effective focus keywords. It involves understanding user intent, analyzing competitors, and finding a balance between search volume and difficulty. Optimizing a page for a focus keyword is fundamental to on-page SEO and plays a significant role in attracting relevant organic traffic.