What is Featured Snippet?

A featured snippet is a summary of an answer to a user's query, displayed prominently at the top of Google's search results, often referred to as "position zero." These snippets are extracted from a webpage and include a portion of the content, such as a paragraph, list, or table, along with the page title and URL.

Featured snippets are highly valuable in SEO because they can significantly increase visibility, drive more traffic, and establish authority on a given topic. To optimize for featured snippets, content should be structured clearly, with concise, direct answers to common questions, and use headers, bullet points, and tables where appropriate. Targeting long-tail keywords and using question-based queries can also increase the chances of being featured.

While there is no guaranteed way to secure a featured snippet, consistently producing high-quality, informative content that directly addresses user queries is the best approach. Featured snippets can also help with voice search optimization, as they are often used in voice search responses.