Z 搜索引擎优化术语
Zero-Click Search
A search result that answers the user’s question without a click.
定义
Zero-click search happens when users get an answer directly from the SERP without visiting a website. This is common with featured snippets, AI answers, knowledge panels, and local packs. It can reduce traffic but still build brand visibility.
为什么它对 SEO 很重要
了解 zero-click search 对于任何有效的 SEO 策略都至关重要。如果不掌握这个概念，就很难就如何提高网站的搜索可见性和自然流量做出明智的决定。