S 搜索引擎优化术语
Search Intent
The purpose behind a user’s query.
定义
Search intent is the underlying motivation behind a query, such as informational, navigational, commercial, or transactional intent. Matching content to the right intent is one of the most important parts of effective SEO.
为什么它对 SEO 很重要
了解 search intent 对于任何有效的 SEO 策略都至关重要。如果不掌握这个概念，就很难就如何提高网站的搜索可见性和自然流量做出明智的决定。