What is URL (Uniform Resource Locator)?

A URL (Uniform Resource Locator) is the web address of a specific page or resource on the internet. In SEO, URLs play a significant role in how search engines and users perceive the structure and relevance of a website's content. A well-optimized URL should be descriptive, concise, and include relevant keywords to give both users and search engines a clear indication of what the page is about.

Clean, user-friendly URLs are preferred because they are easier to read, share, and remember. Avoiding unnecessary parameters, using hyphens to separate words, and keeping URLs short are best practices in URL optimization. Additionally, consistent URL structure across the site helps improve site navigation and internal linking, which can enhance overall SEO performance. URLs are also important for establishing a logical site hierarchy, which aids search engines in understanding the relationships between different pages. Regularly reviewing and optimizing URLs can help improve search engine rankings, user experience, and click-through rates.