What is Title Tag?

The title tag is an HTML element that specifies the title of a web page. It is displayed as the clickable headline in search engine results and appears in the browser tab when the page is open. The title tag is one of the most important on-page SEO factors because it tells both users and search engines what the page is about. A well-optimized title tag should be concise, descriptive, and include the primary keyword for the page.

Ideally, it should be between 50-60 characters to ensure it is fully displayed in search results. Title tags play a significant role in determining click-through rates (CTR), as a compelling and relevant title can attract more clicks. It's also important to create unique title tags for each page to avoid duplicate content issues and to differentiate the content of each page. Regularly reviewing and optimizing title tags is essential for improving rankings, driving more traffic, and enhancing the overall user experience.