PPC (Pay-Per-Click)

What is PPC (Pay-Per-Click)?

Pay-per-click (PPC) is an online advertising model in which advertisers pay a fee each time their ad is clicked. It is a way of buying site visits rather than organically earning them. PPC is commonly associated with search engine advertising, such as Google Ads, where advertisers bid on keywords relevant to their target audience. When a user searches for those keywords, the ad may appear at the top of the search engine results page (SERP).

PPC allows businesses to reach a targeted audience quickly and can effectively drive traffic and conversions. However, successful PPC campaigns require careful keyword research, ad copywriting, and ongoing optimization to ensure a positive return on investment (ROI). The cost of a click can vary widely depending on the keyword’s competitiveness, the industry, and the ad’s quality score. While PPC is not the same as SEO, it can complement an overall digital marketing strategy by driving immediate traffic and providing valuable data to inform long-term SEO efforts.