What is PPC (Pay-Per-Click)?

Pay-Per-Click (PPC) is an online advertising model in which advertisers pay a fee each time their ad is clicked. It is a way of buying visits to your site rather than earning them organically. PPC is commonly associated with search engine advertising, such as Google Ads, where advertisers bid on keywords relevant to their target audience. When a user searches for those keywords, the ad may appear at the top of the search engine results page (SERP).

PPC allows businesses to reach a targeted audience quickly and can be highly effective in driving traffic and conversions. However, successful PPC campaigns require careful keyword research, ad copywriting, and ongoing optimization to ensure a positive return on investment (ROI). The cost of a click can vary widely depending on the competitiveness of the keyword, the industry, and the quality score of the ad. While PPC is not the same as SEO, it can complement an overall digital marketing strategy by driving immediate traffic and providing valuable data that can inform long-term SEO efforts.