What is NAP (Name, Address, Phone)?

NAP stands for Name, Address, and Phone number, and it refers to the critical business information that should be consistently displayed across the web. In local SEO, NAP consistency is essential because search engines use this information to verify the legitimacy and location of a business. Inconsistent NAP information, such as different addresses or phone numbers listed on various platforms (e.g., Google My Business, Yelp, the company's website), can confuse search engines and users, potentially harming local search rankings.

NAP information should be prominently displayed on the business's website, in the footer or contact page, and should be identical across all online directories, social media profiles, and local citations. Tools like Moz Local and BrightLocal can help monitor and manage NAP consistency across the web. Ensuring accurate and consistent NAP information is a fundamental aspect of local SEO, contributing to better visibility in local search results and building trust with potential customers.