What is Meta Description?

A meta description is an HTML element that provides a brief summary of a webpage's content. It appears below the page title in search engine results and can influence whether users decide to click on the link. Although meta descriptions do not directly impact search engine rankings, they are crucial for improving click-through rates (CTR). A well-crafted meta description should be compelling, include relevant keywords, and accurately reflect the content of the page.

Typically, meta descriptions should be between 150-160 characters to ensure they are fully displayed in search results. While Google may sometimes choose to display a different snippet from the page content, providing a strong meta description can still enhance your page's visibility and attractiveness to users. Regularly reviewing and updating meta descriptions, especially for key pages or underperforming content, can help improve overall traffic and engagement. Meta descriptions are a vital part of on-page SEO, helping to attract and guide potential visitors to your website.