What is Link Building?

Link building is the process of acquiring hyperlinks from other websites to your own. In SEO, link building is crucial because search engines use links to discover new pages and to determine how well a page should rank in their results. Links from high-authority, relevant sites are considered valuable because they pass on link equity, also known as "link juice," which can boost your site's authority and rankings. There are various strategies for link building, including content creation and promotion, guest blogging, outreach to influencers, and broken link building, where you find and replace broken links on other websites with links to your own content.

However, it's important to focus on quality over quantity; acquiring too many low-quality or irrelevant links can lead to penalties. Link building is an ongoing effort and should be approached with the goal of creating a natural, diverse link profile that enhances your site's authority and visibility in search engines. Ethical, white-hat link-building practices are essential for long-term SEO success.