Juice (Link Juice)

What is a Juice (Link Juice)?

Link juice, or link equity, refers to the value or authority passed from one page to another through hyperlinks. In SEO, link juice is essential because it helps search engines determine a web page’s relative importance and credibility. When a high-authority site links to another page, it passes some of its authority (link juice) to that page, which can help improve its rankings in search engine results. Not all links pass the same amount of link juice; factors such as the linking page’s authority, relevance, and the presence of follow or nofollow attributes can influence the amount of link juice transferred.

Internal links also pass link juice, helping to distribute authority across a website’s different pages. However, excessive linking or unnatural link-building practices can be penalized by search engines. Building a strong, natural backlink profile with high-quality, relevant links is essential for maximizing the positive effects of link juice on a site’s SEO performance.