What is Google Search Console?

Google Search Console (GSC) is a free tool provided by Google that helps webmasters monitor, maintain, and troubleshoot a site's presence in Google search results. It provides valuable insights into how Google views your website and offers detailed reports on search performance, including clicks, impressions, click-through rates, and the keywords for which your site ranks.

GSC also alerts you to issues such as crawl errors, mobile usability problems, or security concerns, which can impact your site's SEO performance. Additionally, it allows you to submit sitemaps, request indexing of updated pages, and monitor backlinks.

Google Search Console is an essential tool for understanding how your website is performing in organic search, identifying opportunities for optimization, and resolving issues that could negatively affect your rankings. Regular use of GSC helps ensure that your website remains visible and competitive in search engine results by providing actionable data and insights directly from Google.