What is Google Analytics?

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is a crucial tool for SEO professionals, providing detailed insights into how users interact with a website. With Google Analytics, you can monitor metrics like page views, bounce rate, session duration, and traffic sources, as well as track specific goals such as conversions or sign-ups.

This data helps you understand which pages are performing well, which need improvement, and how users are finding and navigating your site. Google Analytics also offers advanced features like segmentation, real-time reporting, and custom dashboards, allowing you to analyze traffic by different dimensions such as geography, device, or referral source.

Integrating Google Analytics with other tools like Google Search Console or Google Ads can provide even deeper insights into your SEO efforts and overall digital marketing strategy. Regularly reviewing Google Analytics data is essential for making informed decisions, optimizing content, and improving user experience, all of which contribute to better SEO performance.