What is Follow Link?
A follow link, also known as a dofollow link, allows search engines to follow the link to the destination page and pass on link equity or “link juice.” This link juice is a key factor in how search engines determine the authority and ranking of a webpage.
When a website links to another site with a follow link, it essentially endorses that content, which can help the linked page improve its visibility and rankings in search engine results. Follow links are a critical component of SEO, as earning them from high-authority websites can significantly boost a site’s credibility and search engine performance. Building a natural and diverse backlink profile, including earning follow links from reputable sources, is essential.
However, overemphasizing acquiring follow links through manipulative practices can lead to penalties. The best approach is to create valuable content that naturally attracts follow links, enhancing a website’s SEO strength over time.