What is Follow Link?

A follow link, also known as a dofollow link, is a type of hyperlink that allows search engines to follow the link to the destination page and pass on link equity or "link juice." This link juice is a key factor in how search engines determine the authority and ranking of a webpage.

When a website links to another site with a follow link, it is essentially endorsing that content, which can help the linked page improve its visibility and rankings in search engine results. Follow links are a critical component of SEO, as earning them from high-authority websites can significantly boost a site's credibility and search engine performance. It's important to build a natural and diverse backlink profile, which includes earning follow links from reputable sources.

However, overemphasis on acquiring follow links through manipulative practices can lead to penalties. The best approach is to focus on creating valuable content that naturally attracts follow links, thereby enhancing a website's SEO strength over time.