What is Focus Keyword?

A focus keyword, also known as a target keyword, is the primary keyword or phrase that a webpage is optimized for in SEO. This keyword is chosen based on relevance to the content, search volume, and competitiveness, and it represents the main topic or theme of the page. The focus keyword should be strategically placed throughout the page, including in the title tag, meta description, headers, URL, and within the content itself.

However, it's important to use the keyword naturally and avoid keyword stuffing, which can lead to penalties. A well-chosen focus keyword helps search engines understand what the page is about and increases the likelihood of ranking for that term in search results.

Conducting thorough keyword research is crucial for selecting effective focus keywords, as it involves understanding user intent, analyzing competitors, and finding a balance between search volume and difficulty. Optimizing a page for a focus keyword is a fundamental part of on-page SEO and plays a significant role in attracting relevant organic traffic.