What is Evergreen Content?

Evergreen content refers to content that remains relevant and valuable over a long period. Unlike news articles or trend-based content, which have a short lifespan, evergreen content addresses topics that consistently interest readers, such as "how-to" guides, tutorials, and comprehensive resources.

This type of content is essential for SEO because it can attract ongoing organic traffic long after its initial publication. Evergreen content also has the potential to accumulate backlinks over time, further enhancing its search engine rankings. When creating evergreen content, it's important to focus on topics that have lasting relevance, provide comprehensive and well-researched information, and are optimized for search engines with relevant keywords and internal links.

Regularly updating evergreen content to keep it current and accurate can also extend its lifespan and effectiveness. Investing in evergreen content is a key strategy for building a sustainable SEO foundation that continues to drive traffic and engagement over the long term.