What is the Engagement Rate?
Engagement rate in SEO refers to users’ interactions with a website’s content. This can include metrics like time on page, pages per session, comments, social shares, and click-through rates. A high engagement rate indicates that users find the content valuable, relevant, and engaging. Search engines may use engagement metrics as indirect signals of content quality and user satisfaction, which can influence rankings.
For example, if a page has a low bounce rate and users spend significant time interacting with its content, search engines might interpret this as a sign that the page is relevant to the user’s search query. Improving engagement rates involves creating high-quality, relevant content, optimizing the user experience, and encouraging interaction through calls to action, comments, and social sharing features. Monitoring engagement rates is crucial for understanding how users interact with your content and making data-driven decisions to enhance your SEO strategy.