What is Engagement Rate?

Engagement rate in SEO refers to the level of interaction that users have with a website's content. This can include metrics like time on page, pages per session, comments, social shares, and click-through rates. A high engagement rate typically indicates that users find the content valuable, relevant, and interesting. Search engines may use engagement metrics as indirect signals of content quality and user satisfaction, which can influence rankings. For example, if a page has a low bounce rate and users spend a significant amount of time interacting with its content, search engines might interpret this as a sign that the page is relevant to the user's search query. Improving engagement rates involves creating high-quality, relevant content, optimizing the user experience, and encouraging interaction through calls to action, comments, and social sharing features. Monitoring engagement rates is crucial for understanding how users interact with your content and for making data-driven decisions to enhance your SEO strategy.