Domain Authority (DA)

What is a Domain Authority (DA)?

Domain Authority (DA) is a metric developed by Moz that predicts a website’s ability to rank on search engine results pages (SERPs). DA scores range from 1 to 100, with higher scores indicating a greater likelihood of ranking well. The metric is based on various factors, including the number and quality of backlinks, the overall SEO strength of the site, and its age.

While Domain Authority is not a ranking factor used by Google, it is a valuable tool for comparing the SEO strength of different sites and tracking the effectiveness of your SEO efforts over time. A higher DA can indicate a well-established, trusted site with strong content and a robust backlink profile. However, it’s important to note that DA should be used with metrics such as Page Authority (PA) and actual traffic data to get a comprehensive view of a site’s SEO performance. Building and maintaining a high DA involves consistently creating high-quality content, earning reputable backlinks, and optimizing site performance.