What is a Bounce Rate?

Bounce rate is a metric that represents the percentage of visitors who land on a website and leave without interacting with any other pages. A high bounce rate can indicate various issues, such as irrelevant content, poor user experience, slow page load times, or mismatched user intent.

In SEO, bounce rate is significant because it can impact how search engines perceive the quality and relevance of a page. A high bounce rate may suggest that users arent finding what they expected, which could lead to lower rankings. However, its important to interpret bounce rate in context, as it may not always indicate a problem; for example, single-page websites or pages that provide all necessary information in one view may naturally have higher bounce rates.

To reduce bounce rate, strategies include improving page load speed, enhancing content relevance, optimizing for mobile devices, and ensuring that the user experience is seamless and engaging. A lower bounce rate often correlates with higher user satisfaction and better SEO performance.