What is Anchor Text

Anchor text is the clickable, visible text in a hyperlink. In SEO, anchor text plays a crucial role as it provides both users and search engines with context about the linked page's content. Well-optimized anchor text helps search engines understand the relevance of the linked page to a particular keyword or topic.

There are different types of anchor texts, including exact match (which uses the exact keyword you want to rank for), partial match (which includes a variation of the keyword), branded (which uses the brand name), and generic (like "click here"). Over-optimization, such as excessive use of exact match anchor texts, can lead to penalties, as it may be seen as manipulative.

The best practice is to use diverse and natural anchor texts that accurately describe the content of the linked page. Properly implemented anchor text not only aids in SEO but also enhances user experience by clearly signaling what they can expect when clicking a link.