Last Updated on January 2, 2026
Many business owners believe Google Ads only work if you pour in big budgets. The reality is very different. When campaigns are built around buyer intent, correct tracking and smart optimisation, even a low daily budget can generate real, paying customers.
In this case study, we break down a 21-day Google Ads campaign run for Kashmir Holidays Co that resulted in 2 paid clients, ₹1,05,000 in total revenue, and a net profit of ₹19,000, all while spending just ₹150–₹200 per day on ads.
No brand awareness fluff. No inflated metrics. Just customers who were ready to book.
This breakdown is handy for travel agencies, local businesses, and service providers who want proof that Google Ads can be profitable without aggressive spending. More importantly, it shows that the right strategy outperforms larger budgets every time.
Business Background: Kashmir Holidays Co
Kashmir Holidays Co is a travel and tour agency offering curated Kashmir travel packages, including honeymoon, family, and short-stay tours. Like most travel businesses, their primary challenge was not visibility, but attracting customers who were ready to check prices and book, not just browse destinations.
The target market for this campaign was South and Middle India, where demand for Kashmir honeymoon and tour packages is strong, but competition among advertisers is high. Many agencies run broad travel ads, which leads to high spend and low-quality leads.
The goal here was simple:
Focus only on high-intent searchers, people actively looking for Kashmir holiday prices and convert that intent directly into conversations via WhatsApp. This approach allowed the campaign to remain lean, controlled, and profitable despite a limited budget.
Campaign Objective & Strategy
The primary objective of this Google Ads campaign was to drive high-intent website traffic that could quickly convert into real enquiries and bookings. Instead of optimising for impressions or generic leads, the focus was on bringing users who were already close to making a purchase decision.
The campaign was set up with the Website Traffic objective and used the Maximise Clicks bidding strategy. This approach was chosen deliberately to maintain strict budget control while maximizing visibility for commercial-intent searches.
Key strategic details of the campaign:
- Campaign duration: 21 days
- Daily budget: ₹150–₹200
- Network: Google Search
- Focus: Volume of qualified clicks rather than broad reach
Keeping the structure simple and tightly focused, the campaign avoided wasted spend and ensured every click had strong conversion potential.
Keyword Strategy: Focusing Only on Commercial Intent
One of the most important reasons this campaign remained profitable was the strict keyword selection strategy. Instead of targeting broad or informational keywords like “Kashmir travel” or “best places in Kashmir, the campaign focused exclusively on commercial-intent searches.
These are the keywords used by people who are already comparing prices and planning to book, not just researching destinations.
Examples of keyword types targeted:
- Kashmir Holidays Price
- Kashmir Honeymoon Price
- Kashmir Tour Package Price
Targeting price-focused and booking-intent keywords, the ads appeared only to users ready to take action. This significantly reduced wasted clicks and increased the likelihood of converting traffic into WhatsApp conversations and, ultimately, into paid customers.
This approach proves that intent matters more than volume, especially when working with a limited ad budget.
Landing Page & Conversion Setup
All ad traffic was directed to the Kashmir Holidays Co homepage, which was optimised to convert high-intent visitors into enquiries. Instead of building complex landing pages, the focus was on conversion rate optimisation (CRO) elements that reduce friction and encourage immediate action.
The primary conversion action tracked in Google Ads was a WhatsApp click, enabling users to start a conversation instantly without completing long forms.
Key optimisations implemented on the homepage included:
- A sticky WhatsApp button is visible across all devices
- Clear and compelling hero messaging aligned with search intent
- Strong call-to-action prompts encouraging instant chat
- Trust signals such as reviews and credibility indicators
- Mobile-first optimisation for faster load speed and usability
This setup ensured that users searching for prices could seamlessly move from an ad click to a WhatsApp conversation, maximising conversions while keeping the funnel simple and effective.
Ad Performance Snapshot
Over the 21-day campaign period, the ads delivered consistent and cost-effective traffic from high-intent searches. With a tightly controlled daily budget and commercial keywords, the campaign avoided unnecessary spending while maintaining steady visibility.
Key performance highlights from the campaign:
- Campaign duration: 21 days
- Daily budget: ₹150–₹200
- Total Google Ads spend: ₹3,575
- Bidding strategy: Maximise Clicks
- Conversion tracked: WhatsApp clicks
The cost per click remained competitive, allowing the campaign to drive meaningful traffic without inflating costs. More importantly, these were not random clicks—each visitor had clear purchase intent, which directly contributed to honest customer conversations and paid bookings.
This reinforces an important point: effective performance in Google Ads is driven by intent and structure, not by budget size.
Conversion & Sales Breakdown
The true success of this campaign was measured not by clicks or impressions, but by actual paid customers. Every tracked conversion, WhatsApp click and lead generated honest conversations that progressed quickly toward booking.
Campaign results:
- Total paid clients closed: 2
- Conversion source: WhatsApp chats initiated via Google Ads
- Packages booked:
- 5D/6N Kashmir Honeymoon Package
- 3D/4N Kashmir Tour Package
- Total revenue generated: ₹1,05,000
Both clients reached out directly via WhatsApp after clicking the ads, confirming that high-intent traffic, combined with instant communication channels, can significantly improve close rates.
This section highlights a critical lesson for service-based businesses: fast, low-friction communication converts better than complex lead forms, especially in high-consideration industries like travel.
Profit Calculation: Simple, Transparent & Profitable
To keep this case study realistic and trustworthy, the profit calculation was kept simple and transparent. The goal was not to inflate numbers but to demonstrate that even a small campaign can generate real profit when executed correctly.
Here’s the breakdown:
- Total revenue generated: ₹1,05,000
- Google Ads spend: ₹3,575
- Booking / operational costs deducted
- Net profit booked: ₹19,000
With a daily budget of just ₹150–₹200, the campaign delivered a positive return within the same month. No long waiting cycles. No dependency on brand awareness campaigns.
This clearly demonstrates that profitability with Google Ads is achievable even at low spend levels, provided the campaign targets the right intent and tracks the right conversions.
Key Takeaway: Why This Low-Budget Campaign Worked
The success of this campaign did not come from aggressive spending or complex funnels. It came from clarity, intent, and execution. Every decision—from keywords to conversion tracking—was made with profitability in mind.
Here’s why this campaign worked:
- Focused only on commercial-intent keywords
- Avoided broad and informational searches
- Used WhatsApp as a fast, high-converting channel
- Optimised the homepage for conversions, not design vanity
- Maintained strict budget control with Maximise Clicks bidding
This case study proves a powerful point: you don’t need big budgets to get results from Google Ads. You need the right strategy, the proper tracking, and the discipline to focus only on what converts.
Who This Strategy Is Perfect For
This Google Ads approach is ideal for businesses that want measurable results without overspending. It works exceptionally well for service-based industries where customers prefer quick conversations before making a decision.
This strategy is best suited for:
- Travel agencies offering tour and honeymoon packages
- Local service businesses looking for high-intent enquiries
- Small and medium businesses with limited ad budgets
- Business owners are frustrated with high spend but low ROI from ads
If your customers typically ask about prices, availability, or packages before booking, this model can help you turn paid traffic into genuine conversations and paying clients, without relying on large advertising budgets.
How You Can Replicate These Results
The results from this campaign are not accidental—they are repeatable when the correct fundamentals are in place. Most businesses fail with Google Ads not because the platform doesn’t work, but because their campaigns lack a clear conversion path.
To replicate results like these, you need:
- A clear campaign objective aligned with business goals
- Commercial-intent keywords that signal buying readiness
- Proper conversion tracking (calls, WhatsApp, or forms)
- A landing page optimised for speed, trust, and action
- Ongoing budget and keyword control to avoid waste
When these elements work together, Google Ads becomes a predictable acquisition channel rather than an expense. Even with a small daily budget, consistency and structure can produce profitable outcomes.
Want Similar Results for Your Business?
If you’re spending on Google Ads but not seeing real customers, or are hesitant to start due to budget constraints, this case study shows what’s possible with the proper setup and strategy.
I help businesses launch and optimise profit-focused Google Ads campaigns, especially for:
- Travel & tour companies
- Local and service-based businesses
- Brands working with low to medium ad budgets
Instead of chasing vanity metrics, the focus is on real enquiries, conversations, and sales.
If you want to:
- Audit your current Google Ads account
- Launch a low-budget, high-intent campaign
- Improve conversions from WhatsApp, calls, or leads
Get in touch for a Google Ads consultation and let’s see how we can turn your ad spend into measurable profit.
