Aegis Softtech SEO Case Study
The Challenge
Aegis Softtech, a leading technology service provider specializing in software development, AI solutions, and digital transformation, approached me in late April 2024 with a specific goal: to improve their SEO visibility and drive organic traffic that would result in high-quality leads.
Despite a well-established online presence, their SEO performance must be optimized. They faced challenges in reaching their target audience effectively, particularly in highly competitive search environments. Their core KPIs reflected the need for a robust SEO strategy:
Before (May 2024)
- Users: 1,900 per month
- Impressions: 474,965 per month
- Clicks: 3,018 per month
- Domain Rating: 44
- Leads: Less than 10 per month
After 5 Months (2nd Oct 2024)
- Users: 8,800 per month
- Impressions: 1,114,924 per month
- Clicks: 6,748 per month
- Domain Rating: 65
- Leads: 46 per month
Goals
The primary goals were to:
- Increase organic traffic and website visibility.
- Improve keyword rankings for high-value services.
- Drive qualified leads that align with their business offerings.
SEO Strategy Overview: From May 2024 Onwards
To achieve Aegis Softtech’s SEO goals, I implemented a comprehensive SEO strategy starting May 1st, 2024. The data-driven approach focused on on-page and off-page optimization efforts to maximize results.
1. Identifying High-Potential Pages and Posts
My first step was to conduct a detailed audit of the site's content to identify its most promising pages. Using data from impressions and clicks, I focused on the following:
- Pages and posts ranking between positions 11 and 30 were close to breaking into the top 10 but needed targeted improvements.
- Money pages: Key service pages that had the potential to drive conversions but needed to be ranked higher.
2. On-Page Optimization
I carried out several on-page optimizations that directly impacted user experience and search engine rankings, including:
- Title optimization: I revised titles to improve click-through rates (CTR) by making them more compelling and aligned with search intent.
- Page speed improvements: I optimized the load times of crucial pages, which improved user experience and positively impacted search rankings.
- EEAT implementation: I enhanced trust signals by adding testimonials, badges authoritativeness, and trustworthiness elements throughout the site.
- Permalink optimization: I restructured URLs to make them more SEO-friendly and easier for search engines to crawl.
EEAT implementation:
I enhanced trust signals by adding testimonials, badges, authoritativeness, and trustworthiness elements throughout the site.
Monthly Backlink Building Strategy
For off-page SEO, I adopted an aggressive yet strategic approach, building high-quality backlinks every month:
These consistent, high-quality backlinks improved Aegis Softtech's domain rating from 44 to 65 and overall search engine trust.
May 2024
Secured 53 backlinks from sites with domain ratings (DR) of 50+ and traffic above 1K, according to Ahrefs.
June 2024
Built 78 backlinks following the same quality metrics.
July 2024
Achieved a significant boost with 155 backlinks from authoritative sites.
August 2024
Continued the momentum with 121 new backlinks.
September 2024
Concluded the period with 154 backlinks, further strengthening the site’s authority.
Targeted Keyword Strategy
I focused on highly relevant, competitive keywords to drive the right traffic and boost conversions. By concentrating efforts on these search terms, Aegis Softtech now ranks in the top 5 for:
Hire power BI developer India
Ranking in top 5 positions
ServiceNow development company
Ranking in top 5 positions
Java development company
Ranking in top 5 positions
Artificial intelligence business solutions
Ranking in top 5 positions
Java development company in India
Ranking in top 5 positions
Hire Microsoft Dynamics CRM developers
Ranking in top 5 positions
Node JS development company India
Ranking in top 5 positions
Results: Exceptional Growth in Just 5 Months
The SEO strategies I implemented for Aegis Softtech began to show impressive results within the first few months. By October 1st, 2024, the following key performance indicators (KPIs) demonstrated significant growth compared to where the project started in April 2024.
Users
4.63x
Increase
Impressions
2.35x
Increase
Clicks
2.24x
Increase
Leads
460%
Increase
Conclusion
The transformation of Aegis Softtech's SEO performance over just five months illustrates the power of a well-executed, data-driven SEO strategy. Through on-page optimizations, a focused backlink-building campaign, and targeted keyword selection, I was able to significantly boost their organic traffic, improve search engine rankings, and generate a substantial increase in high-quality leads.
The growth in key metrics demonstrates the approach's effectiveness:
- Increase in users from 1,900 to 8,800 per month
- 460% rise in leads
These results have laid a strong foundation for continued SEO success.
Client Testimonial
"Shahid Shahmir's SEO consultation for Aegis Softtech has been transformative. Since partnering with Shahid, we have witnessed remarkable growth in our rankings, a substantial increase in organic traffic, and a significant lead boost. His expertise, strategic approach, and deep understanding of SEO have driven exceptional results for our business. Shahid is not just a consultant; he is a true partner in our success, and we couldn't be more satisfied with his impact on our digital presence."
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India Office
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